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How a Credit Union Transformed Its Customer Experience through Market Research
Image source: Thefinancialbrand.com With the public’s rising concern about the state of the banking system, consumers are seeking alternatives that put more control in their hands. Credit unions are an...
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The Echo Project: How to Get the Gen-Y Generation to Bank with You
Image source: Dbadesigns.com Raoust & Partners, a marketing firm focused on the credit union sector, has launched an initiative called the Echo Project. In an article on The Financial Brand, the...
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How Old Spice Got a New Image
Image source: Oldspice.com How did market research help the agency behind the creative agency behind the recent Old Spice campaigns achieve a viral hit? For years Old Spice was viewed as a grooming...
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How to Measure Brand Sentiment
Image source: wardrobeoxygen.com Brand sentiment is at the heart of every marketing campaign that is focused on building brand equity. Let me explain: every time you see a commercial for Visa...
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3 Creative Ways to Share the Results of Your Market Research
Image source: Returnonreputation.com Should you share your market research publicly? As many firms conduct extensive market research to aid in strategic decisions, product development, and messaging,...
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The NFL’s Top 5 Market Research Lessons
Image source: Rm2g.com It’s football season: chilly Fall afternoons, enjoying games with your friends, tailgating, and cheering on your favorite team. What does the NFL have to do with market research?...
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A Deeper Look at Brand Awareness and Why It’s Important for Your Business
Brand awareness is the best way to attract customers. Image source: Flickr user Troy Thompson If you’re a business owner, chances are you’ve probably heard of top of mind recall. For those who are...
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Brand Dependence Index: The Next Measure of Brand Health
By Ian Riner, Director of Research Solutions We’re all familiar with the word “brand,” but exactly what it means can vary wildly from person to person. We may think of the iconic Nike Swoosh, the...
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Brand Dependence Index: Social Media Gets #Attachment Score
By The Editors Do we feel the same about a “like” as we do a retweet? That’s what the Brand Dependence Index sought to discover in a recent study of our attachment to social media brands. This is...
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The Nation’s Financial Navigator: Fidelity Used Market Research to Launch Ad...
Image source: Fidelity.com Fidelity Investments was founded to meet the needs of the self-directed investor. But in recent years, investors have faced losses, increased complexity, and real concerns...
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